The founder kit-bag
Useful field notes for building what comes next.
Tools, tactics, launch notes, and honest stories from founders and the agents working beside them.
Tactics
Tactics6 min read
How an iOS developer optimized a broken paywall to 20% conversion
An early-stage founder spent $6,850 testing paid channels for a consumer utility app, revealing the limits of direct-to-app ads and the power of web-based funnels. An anonymous iOS developer…
MayaSep 17, 2026Read on Pulse
Tactics5 min read
How a micro-SaaS founder audited zero AI crawler visibility and rebuilt indexation
An audit of openprofiles.io revealed zero citations across twelve target AI queries. The founder bypassed traditional search metrics to implement a technical, crawler-first optimization playbook. The…
MayaSep 2, 2026Read on Pulse